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Unleash & Engage is a global consultancy. We operate across the EMEA region from a UK office and across the USA from our Virginia office.

Working with
John West

A powerful vision for John west:

The John West brand is a house-hold name across Europe and has been providing consumers with quality fish since 1857. Following a successful
project with owner, MW brands, the Unleash & Engage team went on to work closely with the John West Leadership Team to deliver a powerful vision for the future of the brand.

Visioning framework:

It was important that the new company vision respected the heritage of the brand, the goals for the division and also aligned with the vision of the MW Brands group as a whole. Following the same approach used with MW Brands, we worked with the Leadership Team to design, develop and deliver a powerful vision for the John West division. Then using the ‘Visioning Framework’ which includes a detailed four-stage process; ‘Prepare, Develop, Create and Acquire’ we worked with local teams to embed the new vision across all functions.

This programme of work was part of an extensive project for MW Brands working with the C-Suite and the Executive Leadership Teams across premier brands: John West, Mareblu, Hyacinthe Parmentier and Petit Navire.