Unleash & Engage is a global consultancy. We operate across the EMEA region from a UK office and across the USA from our Virginia office.
Mareblu is a historical brand in the Italian tuna market, founded in the 1970s. Since then, it has built up its reputation for outstanding quality as the only tuna brand in Italy produced directly where the fish are caught.
Unleash & Engage worked closely with the Mareblu Leadership Team to deliver a powerful vision for future of the brand. This project was delivered as a second phase of work following the successful visioning programme delivered with the MW Brands Leadership Team. It was important that the company vision respected the heritage of the brand, the goals for the division and also aligned with the vision of the MW Brands group as a whole.
We worked closely with the Mareblu Leadership Team to design, develop and deliver a powerful vision for Mareblu which aligned clearly with the MW Brands group vision.
Using the Unleash & Engage ‘Visioning Framework’, we led the Executive Leadership Team through a unique vision development process which
generated a powerful and detailed image of the future of the group. This involved a detailed four-stage process; ‘Prepare, Develop, Create and Acquire’ to embed the new vision across all functions.
This project was part of a programme for MW Brands, working with the C-Suite and the Executive Leadership Teams across premier brands: Mareblu, John West, Hyacinthe Parmentier and Petit Navire.
Alex Lewis, Programmer Director, Unleash & Engage